MARKETING ANALYTICS CERTIFICATION COURSE

Business Analytics is the technique by which businesses make use of statistical methods and technologies for examining and interpreting historical data for the purpose of acquiring new insight and improving strategic decision-making. 

Business analytics has become a dynamic tool in today’s marketplace. Analytics aids in formulating informed business decisions. It helps bring agility to a business. Again, machines or technology by itself cannot make business decisions. You require human brains with proficient knowledge and skills to make things work in favour of your business. Business Analytics can be useful to;

• Elevate operational efficiency
• Teach you quantity business values
• Make informed and smart decisions at your company
• Detailed insight via Data Visualization

Marketing is beneficial in the transfer, exchange and movement of goods. Marketing is an instrument used to increase and retain demand, relevance, reputation, competition and more. Business Analytics has been able to secure a preferable shift in the marketing and sales department of the organizations. Business Analytics is used to pinpoint competition in the market, to shape the areas of improvement and initiate strategies to face the high competition.

Having a prior knowledge of Business Analytics would allow you to maximise your grasping capability and heighten your learning experience. Also basic computer skills, knowledge on python, MS Excel, understanding of mathematics and statistics and prominent communication skills adds value.

Those interested to dive into the field of Business Analytics and Data Science can most definitely join the course. The minimum eligibility criteria for a postgraduate Business Analytics course is a Bachelor's degree with at least 50% marks in aggregate or equivalent preferably in Science or Computer Science from a recognized university.

 The fee would vary according to the level of training you are looking for. The training fee ranges from 31,900 INR to 52,900 INR.

Business analysts are in every industry, and their job titles can vary. Typical sectors include retail, healthcare, banking and finance, transportation, education, Human Resources and technology. After completing the Business Analytics course you could have a wide range of job opportunities right before you. Some of them are Business Analyst, Data Architect, Data Scientist, Data Analyst, Operations Research Analyst and Market Research Analyst to name a very few.

Technical skills like data analysis, statistical knowledge, data storytelling, analytical problem-solving capabilities, oral and written communication proficiency, creative outlook, basic software knowledge and skills would be advantageous for learning Business Analytics. Business intuition and strategic thinking are also considered important for data analysts that often partner with business stakeholders.

The time frame for Business Analytics course will vary from a period of 1 week to 5 months as according to the subject level and syllabus designed for various branches under Business Analytics.

As business analysts work substantially with data and coding, having a strong foundation in key programming languages is important. While business analysts should develop a strong foundation in computation, they should also understand the importance of linguistics skills and also communication skills.

Business Analytics involves analysing datasets to uncover trends and insights that are subsequently used to make informed organizational decisions. Business analytics is focused on analysing various types of information to make practical, data-driven business decisions, and implementing changes based on those decisions.

Some of the prominent Business Analytics tools are Tableau, Sisense, QlikView, Domo, BusinessObjects, SAS, Dundas BI, Splunk, KNIME, MicroStrategy, Tibco, Heap Analytics, Alteryx, MixPanel and Google Analytics.

According to the International Data Corporation (IDC) the worldwide revenues for Big Data and Business Analytics (BDA) solutions would reach $260 billion in 2022 with a compound annual growth rate (CAGR) of 11.9 percent from 2017 to 2022.  Today, businesses, irrespective of their size, make use of analytics tools to decide on how data can be controlled to solve problems and increase efficiency and revenue. Because the demand is so strong, and the supply of people who can truly do this job well is so limited, Business Analysts secure huge salaries and excellent perks, even at the entry level.

Yes, companies do hire freshers for Business Analyst positions. Indeed, most of the entry level analytics jobs in India does not require any specialization or post-graduation. The only qualification you need in these companies is an Engineering Degree and even the stream doesn’t matter. These companies only look for your Aptitude, communication skills and critical reasoning.