2-Month Course with Case Study based training and IABAC Certificate
4.9 (12,000) reviews Why BUSINESS ANALYTICS?
As per WEF, Business Analytics has become the most essential and highly demanded skill across industries
Problem Analysis, decision making, communication, market research, and stakeholder management
The course is aligned with global standards under the license of the International Association of Business Analytics (IABAC) as an ATP.
INR 32,000/-
INR 22,900/-*
*Offer Price
interactive-convenient
INR 22,900/-
*Available in most time zones
convenient-economical
INR 26,000/-
INR 17,900/-
Learn at your pace
*one-year access
most interactive
INR 35,000/-
INR 28,900/-
*Available in selected cities
SKILLOGIC offers a cutting-edge Marketing Analytics Course designed to equip marketing professionals with the skills to harness data for strategic decision-making. This Marketing Analytics certification program, spanning 2 months, dives deep into essential concepts such as data collection, analysis, visualization, and interpretation within the marketing context. Participants will master statistical methods and tools to address critical marketing challenges, including customer segmentation, campaign performance measurement, market trend analysis, and ROI optimization. The course employs a case study-driven approach and culminates in a globally recognized IABAC (International Association of Business Analytics Certification) certification.
Through a focus on real-world applications and hands-on case studies, SKILLOGIC empowers marketing professionals to implement data-driven strategies that drive business growth and enhance customer engagement. The course is offered in both online and offline modes across India, ensuring flexibility and accessibility for all learners.Bridging Marketing and Analytics
SKILLOGIC’s Marketing Analytics Course stands out for bridging the gap between marketing expertise and data analysis. While related to broader Business Analytics programs, this course is uniquely tailored to meet the specific needs of marketing teams. By learning how to interpret customer behavior, forecast trends, and evaluate the effectiveness of marketing initiatives, participants will be better equipped to contribute to their organization’s success.
The curriculum also emphasizes data literacy, enabling participants to present actionable insights to stakeholders effectively. Whether you're an experienced marketer looking to transition into a data-focused role or a professional seeking to build a competitive edge, SKILLOGIC's Marketing Analytics certification provides the tools you need to excel in this dynamic field.
Why Choose SKILLOGIC for Marketing Analytics?
When it comes to professional training, SKILLOGIC sets itself apart with several unique features:
1. Globally Accredited Certification: SKILLOGIC’s Marketing Analytics certification, accredited by IABAC, is recognized worldwide, adding significant value to your professional credentials. This prestigious certification validates your expertise in marketing analytics, enhancing your global career prospects and making you a competitive candidate in the industry.
2. Real-World Learning Through Case Studies: The course follows a case study-driven methodology, integrating theoretical knowledge with practical application. By solving real-world marketing challenges, you develop the analytical and problem-solving skills needed to excel in complex scenarios.
3. Comprehensive and Practical Curriculum: Designed by industry experts, the program covers all key aspects of marketing analytics, including data collection, analysis, visualization, and interpretation. The curriculum ensures you gain hands-on experience with the latest tools and techniques essential for a data-driven marketing approach.
4. Guidance from Industry Professionals: SKILLOGIC’s faculty comprises professionals with extensive real-world experience, offering insights that help bridge the gap between academic concepts and practical implementation. Their support ensures you’re well-prepared to apply analytics effectively in your marketing strategies.
5. Flexible Learning Options: SKILLOGIC offers adaptable learning modes, providing both online and offline options to suit individual preferences and schedules. This flexibility ensures a seamless learning experience, tailored to meet your professional and personal needs.
6. Proven Track Record: Established Excellence: SKILLOGIC's distinguished legacy spans over a decade, during which it has empowered more than 100,000 professionals with industry-leading certifications. This track record reflects a steadfast commitment to delivering transformative learning experiences, ensuring professionals are equipped with the expertise and confidence to excel in competitive, ever-evolving industries.
Marketing Analytics Qualifications and Skills
A career in marketing analytics requires a blend of educational background, technical proficiency, and strategic thinking. Professionals in this field must be adept at interpreting data to inform marketing decisions and drive business growth. Below are the essential qualifications and skills for excelling in marketing analytics:Educational Qualifications
1. Relevant Degree: A bachelor’s degree in marketing, business administration, statistics, economics, or a related field. Advanced degrees or certifications in analytics or data science can enhance career prospects.
2. Marketing Analytics Certification: Certifications such as SKILLOGIC’s IABAC-accredited Marketing Analytics Certification validate your expertise and make you a competitive candidate.
3. Technical Skills
a. Data Analysis Tools: Proficiency in tools like Excel, SQL, Python, or R for data manipulation and analysis.
b. Visualization Platforms: Familiarity with Tableau, Power BI, or Google Data Studio to create insightful visualizations.
c. Marketing Platforms and Tools: Experience with Google Analytics, CRM systems, and marketing automation tools like HubSpot or Marketo.
d. Statistical Knowledge: A strong grasp of statistical techniques, predictive modeling, and A/B testing to assess campaign performance.
e. Digital Marketing Understanding: Knowledge of SEO, SEM, social media analytics, and other digital marketing strategies.
4. Analytical and Strategic Skills
a. Data Interpretation: Ability to analyze raw data and translate it into actionable marketing insights.
b. Problem-Solving: A solution-oriented approach to tackling marketing challenges using data-driven strategies.
c. Business Acumen: Understanding how marketing analytics impacts overall business objectives and ROI.
5. Soft Skills
a. Communication Skills: The ability to present data insights clearly to both technical and non-technical stakeholders.
b. Attention to Detail: Precision in analyzing data to ensure accuracy and reliability of insights.
c. Adaptability: Staying updated with emerging trends and technologies in marketing analytics.
By developing these qualifications and skills, professionals can effectively harness the power of data to optimize marketing strategies and drive business success.
Marketing Analytics Career Benefits:
High Demand: Organizations are increasingly relying on data-driven marketing to stay competitive, leading to a surge in demand for analytics professionals.
Competitive Salaries: Marketing Analysts command attractive salaries worldwide.India: ₹510,869 per annumUSA: $61,784 per annumSouth Africa: R288,370 per annumUAE: AED 177,000 per annumAustralia: AU$68,489 per annum
Diverse Roles: Advance into roles like Marketing Data Analyst, Digital Marketing Strategist, or Chief Marketing Officer.
How to Enroll in SKILLOGIC Marketing Analytics Course
Enrolling in the Marketing Analytics Course is simple and hassle-free:
Visit the Official Website: Navigate to the Marketing Analytics Course page on SKILLOGIC's website.Explore Course Details: Review the course syllabus, duration, learning modes, and certification benefits.Contact SKILLOGIC: Contact educational counsellor for more details via email (service@skillogic.com) or phone (18002125353) for any queries or discounts.Register Online: with the help of educational counsellor complete the registration form and make a secure payment through the online gateway.Start Learning: Begin your journey toward becoming a data-driven marketing professional.
SKILLOGIC offers a comprehensive range of marketing analytics courses designed to empower professionals with the skills to analyze and interpret marketing data for strategic decision-making. Our programs, including the Marketing Analytics Certification, are ideal for individuals looking to build or advance their career in marketing analytics. These courses equip you with practical knowledge and tools to evaluate marketing performance, optimize strategies, and drive business growth.
In addition to Marketing Analytics, SKILLOGIC provides Business analysts courses including specialized training in areas such as retail analytics, hr analytics, insurance analytics, health analytics, finance analytics, and e-commerce analytics. Each course is customized to address the unique requirements of the industry, featuring real-world case studies and hands-on learning to ensure practical, actionable insights.
With expert instructors and globally recognized certifications, SKILLOGIC offers an in-depth learning experience that enhances your ability to leverage data in today’s competitive marketing landscape. Our courses are designed to equip you with the necessary analytical tools to succeed in the ever-evolving world of marketing analytics.
Join SKILLOGIC's Marketing Analytics Course and transform your marketing strategies through the power of analytics. Take the next step in your career with a globally recognized certification and expert guidance.
Business Analytics is the technique by which businesses make use of statistical methods and technologies for examining and interpreting historical data for the purpose of acquiring new insight and improving strategic decision-making.
Business analytics has become a dynamic tool in today’s marketplace. Analytics aids in formulating informed business decisions. It helps bring agility to a business. Again, machines or technology by itself cannot make business decisions. You require human brains with proficient knowledge and skills to make things work in favour of your business. Business Analytics can be useful to;
Marketing is beneficial in the transfer, exchange and movement of goods. Marketing is an instrument used to increase and retain demand, relevance, reputation, competition and more. Business Analytics has been able to secure a preferable shift in the marketing and sales department of the organizations. Business Analytics is used to pinpoint competition in the market, to shape the areas of improvement and initiate strategies to face the high competition.
Having a prior knowledge of Business Analytics would allow you to maximise your grasping capability and heighten your learning experience. Also basic computer skills, knowledge on python, MS Excel, understanding of mathematics and statistics and prominent communication skills adds value.
Those interested to dive into the field of Business Analytics and Data Science can most definitely join the course. The minimum eligibility criteria for a postgraduate Business Analytics course is a Bachelor's degree with at least 50% marks in aggregate or equivalent preferably in Science or Computer Science from a recognized university.
The fee would vary according to the level of training you are looking for. The training fee ranges from 31,900 INR to 52,900 INR.
Business analysts are in every industry, and their job titles can vary. Typical sectors include retail, healthcare, banking and finance, transportation, education, Human Resources and technology. After completing the Business Analytics course you could have a wide range of job opportunities right before you. Some of them are Business Analyst, Data Architect, Data Scientist, Data Analyst, Operations Research Analyst and Market Research Analyst to name a very few.
Technical skills like data analysis, statistical knowledge, data storytelling, analytical problem-solving capabilities, oral and written communication proficiency, creative outlook, basic software knowledge and skills would be advantageous for learning Business Analytics. Business intuition and strategic thinking are also considered important for data analysts that often partner with business stakeholders.
The time frame for Business Analytics course will vary from a period of 1 week to 5 months as according to the subject level and syllabus designed for various branches under Business Analytics.
As business analysts work substantially with data and coding, having a strong foundation in key programming languages is important. While business analysts should develop a strong foundation in computation, they should also understand the importance of linguistics skills and also communication skills.
Business Analytics involves analysing datasets to uncover trends and insights that are subsequently used to make informed organizational decisions. Business analytics is focused on analysing various types of information to make practical, data-driven business decisions, and implementing changes based on those decisions.
Some of the prominent Business Analytics tools are Tableau, Sisense, QlikView, Domo, BusinessObjects, SAS, Dundas BI, Splunk, KNIME, MicroStrategy, Tibco, Heap Analytics, Alteryx, MixPanel and Google Analytics.
According to the International Data Corporation (IDC) the worldwide revenues for Big Data and Business Analytics (BDA) solutions would reach $260 billion in 2022 with a compound annual growth rate (CAGR) of 11.9 percent from 2017 to 2022. Today, businesses, irrespective of their size, make use of analytics tools to decide on how data can be controlled to solve problems and increase efficiency and revenue. Because the demand is so strong, and the supply of people who can truly do this job well is so limited, Business Analysts secure huge salaries and excellent perks, even at the entry level.
Yes, companies do hire freshers for Business Analyst positions. Indeed, most of the entry level analytics jobs in India does not require any specialization or post-graduation. The only qualification you need in these companies is an Engineering Degree and even the stream doesn’t matter. These companies only look for your Aptitude, communication skills and critical reasoning.
Training Exam and Certification fee all included in one
Training sessions conducted by industry experts
Case study approach with real life scenarios explained
Continuous Learning
Mar
03
Mon
MARKETING ANALYTICS CERTIFICATION COURSE
Start Date : 03 Mar 2025 | 120 Days
Time: 8:30 pm - 10:30 pm IST
Learning Mode : Online
INR 32,000
INR 22,900 +GST
Valid till 03 Mar 2025
All course content are accredited by international bodies and have been independently assessed to ensure a consistent and high quality training service.
Training is structured around case studies, problem-based learning approach to improve a learning experience and encourage immediate use of newly acquired skills.
Best of two methods, classroom training and online learning, is blended learning. Courses are conveniently designed with blended learning model to fit your requriments.
Friendly customer care executive will be always at your service. We pride in our awesome customer support.
instructors are certified and highly qualified with decades of experience in subject matter.
Be assured of your success on certification exam. Your are covered with 100% money back guarantee other wise.
SKILLOGIC Business Analytics- Marketing Program is devised to transit the potentiality of Business Analytics in the Marketing sector.
The professionals working in the Marketing industry or Individuals aspiring to work in Marketing analytics can take up the course.
At SKILLOGIC the fee for the Business Analytics program will be approximately 39,000 INR.
At SKILLOGIC you will have training for 2 hours for 6 days in case of online training and 2 full days in case of classroom training.
Yes, SKILLOGIC provides Business Analytics Marketing classroom training where you will have the most interactive experience of all.
We are adamant in providing you with instructors who are certified and highly qualified with decades of experience in the industry and well versed in the subject matter.
We provide you with flexible learning options from Live Online, self-study method to Classroom training. You can choose the one preferable to you. We recommend you to take Business Analytics Marketing Course Online.
SKILLOGIC is accredited by IABAC. We will issue you with IABAC® certification that would provide global recognition of the relevant skills.
Definitely, after the completion of your course we will issue you with a course completion certificate.
Yes. Photo ID Proof such as a National ID card, Driving License etc are required for issuing a Participation Certificate and booking certification exam as required.
You needn’t worry about that. Just contact your trainers regarding the same and fix a class according to your schedule. In the case of online training, every session will be recorded and uploaded so that you can easily learn whatever you missed at your own pace and comfort.
Our Flexi-Pass for Business Analytics Marketing training will allow you to attend sessions from SKILLOGIC for a period of 3 months concerning any queries or revisions you would like to clear.
Yes, you shall be provided with a free demo class so as to give a brief idea of how the training will be done and what the training will cover.
SKILLOGIC provides a three phase learning method. In Phase 1, candidates would be provided with self-study videos and books to help you gain ample information about the course. Phase 2 is the primary stage of Intensive live online training and after the training you will receive IABAC Business Analytics Certification which is a global certification. And in the third phase, we will issue projects and placements.
Learning tMarketingough case study approach
Theory → Hands On → Case Study → Project→ Model Deployment
Yes for sure, it’s important that you make the most out of your training sessions. You surely can ask for support sessions if you need any further clarifications.
We accept payment via;
1. 100% pass warranty scheme provides candidate a second attempt paid by SKILLOGIC, in the case of an unsuccessful first attempt.
2. The 100% pass warranty scheme is the only application for classroom training candidates.
1. Money-back guarantee applies only for the training amount not for the exam as it is prepaid to accreditation bodies.
2. The candidate must have attended the entire course sessions without any absenteeism.
3. The candidate must have made an exam attempt within 45 days after the training completion date and failed in the exam.
4. The exam must have been administered through SKILLOGIC, either paper-based and ATO online exam modes.
5. The claim should be made within 45 days after the training completion date through sending an email to refund@skillogic.com, with proof of exam failure, exam mode and training registration details from registered email address.
6. The refund takes 15 working days from the date of the claim.
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